Register US

Roles: Impact Strategy, Partnerships, Site Creative 

Impact: Register US created a low barrier action that enabled everyday Americans to stand up against exclusionary policy ideas and helped add more than 30,000 new supporters to MPower Change’s membership nearly overnight.

More: In the days after the 2016 election, I sent a tweet on a whim about Donald Trump's exclusionary “Muslim Ban” policy. Over the next 48 hours, thousands of people engaged with it, so my friends Rebecca Green (Copywriter), Jessica McGhee (Creative Director), and I launched Register US, a passion project turned viral campaign to fight Trump’s plan for a Muslim registry. Within days, we spent $36 to create the website and launched the campaign with a few posts on Facebook.

By the end of the first week, we had grown our list to more than 30,000 emails and earned coverage from The Daily Show, Reuters, Mashable, Paper Magazine, Bustle, and others. It went on to inspire a campaign led by Amnesty International and continued to engage Americans in the conversation about these policies.

After gaining momentum, our campaign joined forces with MPower Change, a grassroots movement rooted in diverse Muslim communities, to make a meaningful contribution to grow MPower’s supporter base. We wanted to plug the energy of our campaign into an existing organization that advocated for the Muslim community. MPower continued to engage their 30,000 new supporters through calling on them to donate and take action.